AI Insights · Timothy · July 2025
Top 5 Waifu Games on iOS in New Zealand: Q2 2025 Performance
Explore the performance trends of the top 5 waifu games on iOS in New Zealand for Q2 2025, with insights on downloads, revenue, and active users.
The second quarter of 2025 showcased intriguing trends for the top waifu games on the iOS platform in New Zealand. Here's a breakdown of how these apps performed, based on data from Sensor Tower.
GODDESS OF VICTORY: NIKKE experienced a rollercoaster ride in terms of weekly revenue, which soared to about $2.5K in late April before dipping and then rising again to $2.2K by the end of June. Downloads for this app started modestly but saw a spike to 108 in mid-June, while active users consistently climbed from 738 to a peak of 987 during the quarter.
Azur Lane had a relatively stable revenue stream, with notable increases reaching $826 in early June. However, downloads remained negligible throughout the quarter, and active users hovered around a dozen, indicating a dedicated but small user base.
Run! Goddess showed fluctuating revenue trends, peaking at $669 in mid-May. The app's downloads started strong at 194 but decreased to 39 by the quarter's end. Active users varied, hitting a high of 114 in early April and stabilizing around 80 by late June.
MementoMori: AFKRPG had a mixed performance with revenue peaking at $315 in late May. While downloads were virtually absent until late June, active users saw a slight decline from 31 to 28 over the quarter.
Blue Archive exhibited consistent revenue growth, reaching $328 in early June. Downloads were minimal, and active users showed a downward trend, decreasing from 6 to 5 by the end of the quarter.
These insights highlight the dynamic nature of the waifu games market in New Zealand, with varying levels of engagement and financial performance across each app. For a more detailed analysis, visit Sensor Tower's platform.
